Proactivity, AI and transparency - the top customer expectations

Sunday, 14th December 2025 Posted 6 hours ago in Tech & Trends by Phil Alsop

Andy Venables, CEO at POPX, discusses the findings of a new survey of 250 MSP leaders by POPX, which reveals a significant shift in expectations for MSPs in 2026. Unsurprisingly, security and AI featured heavily as key trends among customers, with demands for a more proactive service, increased customer support, and transparency being essential areas for MSPs to evolve their offerings and client engagement strategies.

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