Reimagining EMEA Marketing: Scaling Strategy in the Age of AI

Friday, 29th May 2026 Posted 1 hour ago in by Sophie Milburn

In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.