Orange Business accelerates its digital transformation

Orange Business continues to pursue its digital transformation to deliver simpler, more flexible, and AI-native experiences, centered around trust. Supported by world-class technology partners, this transformation reinforces Orange Business’ commitment to operational excellence, innovation, and long-term customer value.

  • Saturday, 12th July 2025 Posted 7 months ago in by Phil Alsop

Orange Business is accelerating its digital transformation, redefining simplicity, innovation and customer centricity in an increasingly fast-moving, complex, and technology-driven world. With an unwavering focus on flexibility, simplicity, and proactive services, Orange Business is redesigning its product portfolio, customer journeys, and internal platforms. Central to this strategy is a greenfield IT ecosystem delivering fully digital-native and AI-powered experiences. The objective is to offer seamless, flexible, and trusted solutions that can be consumed on demand, while accelerating innovation and drastically reducing time-to-market. 

This large-scale transformation is supported by a powerful ecosystem of leading technology partners. Orange Business selected the following companies to play a key role in building a secure, modular, and future-proof digital ecosystem:

To accelerate and simplify project and service management across the organization, Orange Business has partnered with ServiceNow, the AI platform for business transformation. 

To ensure advanced observability and data-driven monitoring, Splunk, a Cisco company, provides cutting-edge solutions to support real-time performance insights.

For intelligent automation across multiple network vendors and domains, Orange Business will rely on Blue Planet, a division of Ciena, providing service order management, orchestration, and AI-powered service assurance processes.

To simplify the quote-to-cash process, CSG’s catalog-driven CPQ solution, CSG Quote & Order, enables faster, error-free product configuration and order fulfillment.

As the transformation continues, additional technology partners are expected to bring further benefits.

Hriday Ravindranath, Chief Technology & Information Officer, Orange Business emphasizes: “Our transformation is not just about technology: it’s about how we create radically better experiences for our customers. By partnering with industry leaders, we are building a next-generation, fully digital, and AI-native Orange Business. This is a holistic transformation across the entire business focused on delivering simplicity, flexibility, and trusted solutions that truly make a difference.”

“Orange Business’ ongoing transformation highlights a strategic shift toward a platform-driven, innovative approach that aligns well with enterprise customer expectations. The significant investments in digital integration, automation, and AI-enabled solutions demonstrate a clear focus on delivering an excellent customer experience with streamlined offerings and enhanced agility. In addition, their focus on digital trust and data sovereignty adds a strategic advantage and positions them as a trusted partner for Orange global customers,” said John Marcus, Senior Principal Analyst, GlobalData.

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