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Reimagining EMEA Marketing: Scaling Strategy in the Age of AI

In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.

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VIDEO

Improving Cyber Threat Intelligence Through Collaboration & Shared Insights

In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches toward more actionable, collaborative intelligence sharing models. Clark also reflects on emerging threats, the role of AI in cybersecurity, and the importance of cross-industry cooperation in strengthening collective defence.

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VIDEO

Rising customer expectations & the future of human-centric, AI-powered employee service

In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service models. It examines the balance between AI-driven efficiency and keeping employee service human-centric, along with the role of integration, data, and automation in improving speed and experience across global teams.

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VIDEO

More tech, less productivity - what’s going wrong?

Ofir Bloch, VP at WalkMe, discusses the results of WalkMe’s fifth annual State of Digital Adoption report, which reveals that over half (54%) of workers bypassed AI tools and completed tasks manually at least once in the past 30 days. A further 33% haven’t used AI at all. Rather than friction, the research describes outright rejection. Ofir explains what’s going wrong within the enterprise, with executives and employees apparently at odds when it comes to AI, and explains the ways in...

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VIDEO

Hybrid IT creates observability challenges, and opportunities

Cullen discusses the findings of the company’s recent 2026 SolarWinds State of Monitoring & Observability Report, examining how IT teams are navigating increasingly fragmented hybrid environments, and in turn, how AI is reshaping modern observability. AI AI is accelerating incident response, reducing noise, and closing visibility gaps across increasingly complex IT environments, with organisations increasingly prioritising platforms that unify data, automate insight, and lay the foundation...

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VIDEO

Mind the gap - addressing the risk of shadow AI

Oliver Simonnet, Lead Cybersecurity Researcher at CultureAI, discusses the findings of the company’s The State of Enterprise AI Usage: The Illusion of Control report, which reveals a growing gap between how AI is used in practice and how organisations believe it’s being controlled. The report shows that, while 72% of organisations believe they have full visibility into AI usage, 65% still report detecting unauthorised shadow AI, revealing a structural gap between perceived control and...

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Latest Video

Huawei Agile Solution Improves Jumeirah Group

Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid business expansion of the group.

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Gartner Top 10 Strategic Technology Trends 2019

Blockchain, artificial intelligence, empowered edge, privacy and ethics, quantum computing,...

20 Questions with Kickstarter Co-founder Charles Adler

Charles Adler, Co-founder of Kickstarter, shares his thoughts on the importance of democratizing...

Spotlight on Women in IT - Episode 15 - UST

Interview with Heather Dawe, UK Head of Data at UST. Women working in the IT industry share...

UEC to focus on high-performance networking

Eric Eppe, Head of Portfolio & Strategy, HPC/AI/Quantum at Eviden, Atos Group and also the UEC...

Huawei Agile Solution Improves Jumeirah Group

Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid...

ESG drives technology investment priorities

Sujata Kukreja, General Counsel and Chief Compliance Officer for Expereo, discusses the company’s...

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