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The shift from selling software to delivering outcomes in the race for real value

Based on an exclusive interview with Brian Duffy, Chief Revenue Officer at Atlassian, this article explores how AI is reshaping priorities at every level, with businesses under increasing pressure to move faster and prove impact sooner. The real challenge isn’t adoption; it’s turning innovation into measurable returns.

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Biometrics in the age of AI: Can zero-knowledge restore trust?

By Paul Inglis, Senior Vice President and General Manager at Ping Identity.

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Europe needs to stop building regulatory moats, and start building markets instead

By Daniele Viappiani, Economics and venture capital advisor with GC1 Ventures.

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Case Study: @nifty Delivering IT Security to Their Customers with Kaspersky

NIFTY Corporation is one of the leading Telecoms and Internet Service Providers in Japan, supplying high-speed broadband connectivity to more than 1.39 million broadband users. Providing robust security for the many subscribers to its online services is very important because repeated security breaches or loss of service may result in customers suffering damage or losses - and ultimately leaving NIFTY and moving to competitors' services.

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