Akeneo selects Google Cloud

Google Cloud and Akeneo have formed a technology partnership that will boost Akeneo’s innovation and ease the integration of all product information thanks to Google Cloud AI solutions. Leveraging the openness and ease of use of Vertex AI and Google’s large language models like Gemini, Akeneo will continuously enhance the customer journey, enabling a more relevant and efficient product experience.

  • Wednesday, 13th March 2024 Posted 1 year ago in by Phil Alsop

Creating a richer shopping experience with Vertex AI

With the partnership, Akeneo plans to sharpen its competitive advantage through greater innovation and cost optimization. The company will leverage Google’s AI tools to automatically develop multilingual product descriptions, and will integrate streams of images and videos into product information, whether it already exists, needs to be created, or needs to be adapted to local cultural specificities.

Vertex AI’s ease of managing, adding, and complementing data in real-time will help Akeneo offer an enhanced shopping journey to consumers, making them better informed, with more relevant information, regardless of the channel they choose to complete their purchases.

A new center of excellence in AI dedicated to product experience

Leaning on the technology developed by Akeneo’s recent acquisition of Unifai, which is now integrated into Akeneo’s Product Cloud—and also on the AI expertise and solutions provided by Google Cloud—a new Akeneo AI center of excellence will support the development of best practices, address common AI challenges, and foster the development of new product innovations. The center will provide training sessions and webinars—and will develop white papers and dedicated case studies to help manufacturers, brand managers, and retailers draw the benefits of AI in their product experience strategy.

“With the experts at Unifai and the innovative strength of Google Cloud in data management and AI, we intend to boost the product experience and customer purchasing journey, and reinvent the product information management industry," said Kristin Naragon, Chief Strategy Officer at Akeneo.

“Our customers and Akeneo’s customers will benefit from the openness and innovation our AI technology offers. With Vertex AI, Akeneo is not only accelerating its innovation and transformation capabilities, but also remodeling the product experience industry to better serve consumers in their purchasing journey,” said Isabelle Fraine, Managing Director France at Google Cloud.

Cynomi unveils ELEVATE

Posted 3 days ago by Aaron Sandhu
Cynomi introduces ELEVATE, a partner program designed to drive scalability and growth in cybersecurity services with zero setup and quick ROI.
Sophos collaborates with Secureworks to enhance partner growth with a new integrated program leveraging innovative security solutions.
TD SYNNEX has been awarded AI Partner of the Year, recognising its efforts in AI solutions and partner enablement.
Confluent announces a $200 million investment to enhance its partner ecosystem, driving innovation and real-time data solutions in an AI-driven world.
Assured Data Protection announces organisational changes to strengthen its growth trajectory, appointing Stacy Hayes as Chief Strategy Officer and...
Calero introduces a new SaaS Management offering to streamline IT processes, optimise resources, and centralise data for today's technology-driven...

Parallel Works launches ACTIVATE AI Partner Ecosystem

Posted 4 days ago by Aaron Sandhu
Parallel Works introduces its ACTIVATE AI Partner Ecosystem, enhancing AI infrastructure with scalable, integrated solutions across hybrid cloud...

Zurich Insurance Group acquires BOXX Insurance Inc.

Posted 6 days ago by Aaron Sandhu
BOXX Insurance is set to join Zurich Insurance Group, continuing its mission in cyber insurance and protection as an independent entity.