WPP and Kyndryl enhance creativity

Kyndryl and WPP, the creative transformation company, have created a modern, digital workplace using advanced technologies such as hybrid cloud and artificial intelligence (AI) to enhance the creativity and connectivity of WPP employees across the company’s global network.

  • Tuesday, 17th December 2024 Posted 3 days ago in by Phil Alsop

WPP, a leader in creativity and innovation, continually seeks opportunities to empower its talent with cutting-edge technology. Recognizing the need for a more integrated and agile technology infrastructure, WPP worked with Kyndryl to evolve its existing systems and processes, removing barriers to better collaborate across agencies and regions.

“This IT evolution involved numerous complex components, requiring a partner with the agility and responsiveness to adapt to our dynamic needs,” said Jamie McLellan, Chief Information Officer, Creative at WPP. “Kyndryl’s ‘one team’ approach and commitment to a flexible engagement made them an ideal extension of our team. Their own transformation journey mirrors our cultural and operational values.”

Cloud-first Acceleration

To streamline global collaboration for WPP creative teams, Kyndryl modernized WPP’s 6,000-server fleet by decommissioning 4,700 on-premises servers and migrating 1,000 to a cloud environment. Managing this new IT environment on the AI-powered open integration platform, Kyndryl Bridge enabled WPP to automate the resolution of a significant portion of IT issues.

Through the centralization and standardization of capabilities, Kyndryl and WPP achieved a unified, cost-effective approach to managing enterprise technology across the organization.

Network Transformation

Kyndryl supported the modernization of WPP’s global network that connects 47 campuses worldwide. This included implementing next-generation firewalls and enhancing Wi-Fi connectivity, empowering colleagues to deliver creative work anywhere, anytime, over a security rich and reliable network.

Modern Workplace

WPP has also equipped its people with new or upgraded laptops that were provisioned with the applications necessary for their specific roles, and the fleet of laptops is centrally managed through a modern workplace platform.

In today’s dynamic marketing and communications landscape, clients expect consistent, high-quality experiences. By partnering with Kyndryl, WPP is better positioned to deliver such experiences with a unified, resilient digital foundation.

John Chambers, President of Kyndryl UK and Ireland added, “We are proud of our partnership with WPP to create a digital workplace, and we look forward to expanding upon our role in their continued digital transformation journey. With Kyndryl Bridge insights, we are able to provide WPP with unique data points that enable it to create the most innovative and collaborative environment for employees. With decades of experience managing mission-critical IT systems for large enterprises, Kyndryl is well-positioned to deliver flexible, adaptive and resilient technology services that support WPP’s strategic ambitions.” 

Exclusive Global Solutions (XGS) aimed at reducing complexity, increasing value and accelerating time to revenue for global cybersecurity...
La Molisana, a leading Italian pasta company, selects Hitachi Vantara’s Virtual Storage Platform One offering, leveraging advanced data...

Cerabyte receives EIC Accelerator Grant funding

Posted 3 days ago by Phil Alsop
Cerabyte, the pioneering leader in ceramic-based data storage technology, has been awarded a highly sought-after grant from the European Innovation...

Peer Software unveils next-generation PeerGFS

Posted 1 week ago by Phil Alsop
Innovations for large-scale deployments focused on flexibility, operational efficiency, resilience, and data governance.
New wired and wireless network consolidates and transforms operations to underpin mission-critical gas production across Europe.
ELTEX, Inc., a pioneer in the e-commerce industry in Japan, has modernised its storage infrastructure with the InfiniBox® solution, achieving a 2.4x...

StorMagic SvHCI expands

Posted 1 week ago by Phil Alsop
StorMagic has introduced version 2.0 of its SvHCI full-stack HCI (hyperconverged infrastructure) solution, which is purpose-built for enterprise edge...

Rubrik debuts Turbo Threat Hunting

Posted 1 week ago by Phil Alsop
Internal test shows estimated scanning speeds of 75,000 backups within 60 seconds.