Giesecke+Devrient launches new Smart Label

Ultra-thin Smart Label enables cost-effective and versatile tracking for a variety of applications.

  • Sunday, 5th January 2025 Posted 7 months ago in by Phil Alsop

Giesecke+Devrient (G+D) has launched the G+D Smart Label, its innovative tracking solution that transforms any package into an IoT device. Ultra-thin and only slightly larger than a credit card, the new Smart Label proposition has been jointly developed by G+D in conjunction with its hardware partner, Sensos to enable cost-effective, accurate location tracking for a range of applications. These include parcel delivery and shipping, fleet management and monitoring the movement of luxury goods.

G+D provides an all-in-one solution that includes hardware, an iSIM, IoT connectivity, and an IoT platform that manages the connection and firmware updates. This makes it especially easy to use and simple to deploy. The Smart Label uses smart motion sensors that detect movement and acceleration, underpinned by GPS accuracy which has been tested to ensure sub-10m precision in ideal conditions. Coupled with customizable reporting frequencies and agile cloud-based configurations, the Smart Label can adapt to specific business needs and allow users to manage, monitor, and ensure the integrity of their assets at every stage of their journey, whether stationary or on the move.

Additional features of the G+D Smart Label include an open-close sensor for tamper protection and automated proof of delivery, and a temperature monitor to ensure the integrity of perishable goods, enhancing security and accountability. The label is easy to use, since activation is triggered when it is peeled and applied to an item. It is also reusable and certified for air travel, making it one of the most lightweight, versatile, accurate, and competitively priced tracking solutions on the market.

Sharath Muddaiah, Head of Portfolio Strategy for IoT Solutions at G+D, commented on the launch: "G+D has been dedicated to designing robust and innovative solutions for the transport and logistics market, and is the market leader of solar-powered trackers with over 180,000 connected devices in the field. Following the launch of our award-winning first-generation Smart Label solution in 2023, we have been working on the development of an even more compact and highly accurate solution. The G+D Smart Label provides a single end-to-end solution, including dedicated service support and warranty from one source. Our industry has seen many a solution which, once sold, has limited support, and we are here to set a new trend!”

The use cases for the G+D Smart Label are wide-ranging, varying from simple parcel and shipment tracking, to shipping and tracking high-value assets. For example, one early user of the G+D Smart Label technology – Track & Pay – has used the labels to help deliver on its mission of improving visibility into the status of shipments and payments. In building the world’s first IoT-powered B2B payment solution that integrates shipment tracking with payment processing, Track & Pay has been able to leverage the Smart Label technology to automatically trigger a payment upon a shipment’s arrival, ensuring seamless and timely transactions.

Joerg Hoerster, Founder and CEO of TNP Global Trade GmbH, commented:

“We believe in Track & Pay’s ability to revolutionize the global finance supply chain, offering a much more secure and fraud-proof solution than the common letter of credit. The Smart Label’s slick size and active tracking capacity makes it a competitive tracking solution which is why we chose to offer it to our Track & Pay clients.”

The G+D Smart Label is available to purchase directly from G+D and from G+D’s IoT Shop for German and US customers.

G+D will be showcasing the Smart Label at CES on Thursday, Jan. 9. Event visitors are invited to visit the meeting space at IoT M2M Council (IMC) booth #10577, located at the Las Vegas Convention Center in the North Hall of the Expo floor’s IoT Infrastructure Pavilion.

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