ITS has launched a new service named ITS SecureEdge, aimed at protecting businesses from Distributed Denial of Service (DDoS) attacks. This service uses Cisco Secure DDoS Protection technology, in alignment with ITS's mission to enhance connectivity beyond traditional bandwidth. The introduction of ITS SecureEdge marks a new chapter in network resilience management.
Pete England, Product Director at ITS, emphasizes the importance of innovative, real-world solutions: "DDoS attacks can cripple an organisation in minutes...With this launch, we're making protection simple, affordable, and built into the network itself." The service aims to make advanced security measures available to organisations regardless of their budget.
Historically, DDoS mitigation was restricted to large enterprises due to the costs associated with traffic redirection to off-site centres. However, ITS’s approach brings security closer, offering always-on monitoring, faster mitigation, and precision.
ITS SecureEdge is designed to cover all businesses, offering an affordable model accessible to SMEs, schools, and public sectors, without the traditional enterprise-level expense.
- Business continuity – Ensures businesses remain operational during attacks.
- Cost-effectiveness – Subscription pricing with no specialist requirements.
- Brand protection – Mitigates reputational risks from potential outages.
- Futureproofing – Utilises evolving technology to counter new threats.
England further states: "Every customer deserves the same standard of security, regardless of their size or sector. We've built this as a single-tier service - no bronze, silver or gold - because resilience shouldn't be reserved for those who can pay a premium.
Natalie Jones-Owen, Managing Director, Service Provider Sales from Cisco remarks on the seamless integration of DDoS technology into ITS's portfolio. She highlights the real-time threat response and the efficiency of this inline defence strategy.
With ITS SecureEdge, ITS makes strides in building future-ready, modular solutions fitting the upcoming digital era's needs. These innovations benefit a wide range of partners and customers, ensuring a resilient digital society for the years ahead.
