Rethinking marketing across EMEA: scale, strategy & AI

Friday, 29th May 2026 Posted 2 weeks ago in Partner by Sophie Milburn

In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.

Hacktivism and the growing risk to critical infrastructure

Posted 3 days ago by Sophie Milburn

In this interview, Rik Ferguson, VP of Security Intelligence at Forescout Technologies, discusses emerging cyber threats, including OT/IoT risks,...

Rethinking identity security for MSPs: insights from the Guardz 2026 State of MSP Threat Report

Posted 3 days ago by Sophie Milburn

In this interview, Doni Brass, SVP Product Strategy & Community, discusses findings from the latest threat report showing widespread credential...

Why email security still matters: TopSec on layered defence, DMARC & AI risk

Posted 6 days ago by Sophie Milburn

In this interview, Niall Mackey, Commercial Director at TopSec Cloud Solutions, explains why email remains the dominant attack vector for SMBs and...

Why infrastructure efficiency will define the next wave of AI adoption

Posted 6 days ago by Sophie Milburn

In this interview, Kurt Daniel, CEO of Virtuozzo, discusses how infrastructure efficiency, GPU monetisation, automation and unified management...

The Agent Development Lifecycle and the battle against AI sprawl

Posted 1 week ago by Sophie Milburn

Gavin Guinane, Field CTO EMEA at Glean, discusses how enterprises are struggling with AI agent sprawl, governance challenges, and proving ROI at...

Why MSPs win with embedded security, AI, and strong client relationships

Posted 1 week ago by Sophie Milburn

In this interview, Tim Coach, Chief Evangelist of Community and Channels at Cynomi, brings a rare perspective shaped by experience across client,...

Project Mercury Unveils Plans for the UK’s First Homegrown Sovereign LLMs

Posted 1 week ago by Phil Alsop

James Drayson, Co-Founder & CEO of Locai Labs and Mark Boost, Founder and CEO of Civo, explains how Locai Labs, the UK’s sovereign AI company, and...

Securing the expanding attack surface through visibility and IT OT convergence

Posted 1 week ago by Sophie Milburn

Olly Carter, Senior Channel Sales Director at Forescout, discusses how asset sprawl, IT OT IoT convergence and AI-driven threats are reshaping...