New Business Opportunities for Channel Partners with Infinidat’s Next-Generation G4 Storage Solutions

By Eric Herzog, CMO, Infinidat.

  • Friday, 30th August 2024 Posted 3 months ago in by Phil Alsop

We are in the midst of a data driven revolution. The IT landscape is evolving more rapidly than ever before and so are the needs among enterprises for advanced storage solutions. Our channel partners, who to date have excelled at selling Infinidat’s previous generations of enterprise storage solutions, are now at a crossroads. They have been instrumental in our journey to becoming a leading enterprise storage vendor. The proven reliability of the InfiniBox® has made it a trusted workhorse in the industry. But as we continue to innovate, the introduction of our new InfiniBox G4 family of next-generation storage arrays for all-flash and hybrid configurations opens-up masterful new avenues for the growth and advancement of our channel partners.

Embrace the Future with InfiniBox G4

Praised by industry analysts, the IT media and Infinidat users alike, the InfiniBox G4 represents a true, evolutionary leap in storage technology. It’s much more than an upgrade and more akin to a complete re-imagining of what enterprise storage can offer. The G4 series is faster, more energy-efficient, higher capacity, and more flexible than ever before. It is designed to seamlessly integrate with hybrid multi-cloud environments and is fortified with advanced cybersecurity features.

For our channel partners, this evolution means they can now offer their customers a cutting-edge storage solution that truly meets the demands of modern IT infrastructure. The G4 series provides up to a 2.5x performance improvement and advanced cyber resilience, integrating seamlessly with existing data centre-wide cybersecurity applications.

Strategic Move for Channel Partners

Channel partners now have a choice - they can either stick to what they already know, selling familiar solutions or embrace the future, with the outstanding G4 family of InfiniBox solutions. The latter offers new sales opportunities and requires proactive engagement and strategic thinking. The G4 series is not only a performance powerhouse, but also a platform for enhanced cybersecurity and hybrid multi-cloud functionality. Ask yourself this question: What type of channel partner are you?

InfiniBox G4 Series Benefits

The InfiniBox G4 series offers numerous benefits for channel partners and their customers as follows:

Improved Performance and Efficiency: The G4 series delivers up to 2.5x the performance of its predecessors, making it a compelling choice for enterprises needing high-performance storage solutions.

Energy Efficiency and Space Savings: With higher capacity in less rack space and improved energy efficiency, the G4 series helps enterprises reduce their operational costs and carbon footprints, delivering to their enterprise customers both environmental advantages and economic advantages.

Cybersecurity Integration: The G4 series is packed with innovative cybersecurity features, including InfiniSafe® Cyber Detection and Automated Cyber Protection (ACP), which can be seamlessly integrated with data centre-wide cybersecurity applications. Industry analysts have hailed InfiniSafe ACP as the missing link in a comprehensive cybersecurity strategy for the enterprise.

Hybrid Multi-Cloud Capability: InfuzeOS™ Cloud Edition supports seamless integration with Amazon AWS and Microsoft Azure, enabling hybrid multi-cloud solutions.

New use cases: The new family of solutions of the all-flash InfiniBox SSA includes the InfiniBox G4 F1400T, a small form-factor storage array that can be easily installed in any industry-standard rack and has all the high-end enterprise features of the InfiniBox G4. With this new compact form factor, channel partners can provide new solutions for co-location opportunities, distributed/edge data centre deployments, and the ability to fill our partially populated existing racks in their customers’ data centres. 

Capitalising on New Opportunities

With the introduction of the G4 series, partners have a golden opportunity to initiate discussions about a complete storage refresh for their enterprise customers. The new InfiniBox G4 can serve as a powerful upgrade to existing Infinidat systems, but especially as a replacement for competitive storage products.

InfiniVerse® Mobius Controller Upgrade Program

One of the most attractive aspects of the G4 launch for channel partners is the complementary InfiniVerse® Mobius controller upgrade program, which allows partners to offer non-disruptive controller upgrades to their customers. This ensures that customers can upgrade to future generations without the complexities of data migration, providing an upsell opportunity for partners and guaranteeing continuous performance and availability.

Expanding Revenue Streams with Cyber Resilience

The InfiniBox G4 family also introduces new revenue streams through cybersecurity enhancements. InfiniSafe Cyber Detection, offered as a Software-as-a-Service (SaaS), provides an additional revenue opportunity for partners with its expansion into VMware environments. Integrating InfiniSafe Automated Cyber Protection with existing cybersecurity software packages provides the chance to develop a unique co-selling proposition, combining storage and security in a single, comprehensive solution. It is truly differentiated, as no other enterprise storage vendor offers this as a package.

Exciting Future for Channel Partners

The excitement among our channel partners is evident and for many powerful reason. The G4 series not only delivers powerful technical and business value, but also drives significant revenue opportunities. With the launch of G4, Infinidat has set new standards in performance, cyber resilience, and hybrid multi-cloud integration.

Channel partners working with Infinidat can leverage these advancements to benefit their businesses and their customers. They have an unsurpassed opportunity to expand their businesses, win new customers, and increase their market share. The future of enterprise storage is here, and it’s a G4 world. There is no better time for channel partners to embrace these opportunities and capitalise on the potential that the InfiniBox G4 series brings.

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