MSP Channel Insights

Make an impact in the real world with Digital Twins

Posted 6 years ago in by Phil Alsop

Models so accurate they’re a digital twin of the product you’re creating can help you throughout the design and development process. 1D models can help you determine the best architecture for your multi-physics system, 3D models can help you design into the details, and testing can help you improve modelling realism. Combining all the three technologies gives you the highest possible accuracy while making design decisions. By Zvi Feuer, Senior Vice President, Manufacturing Engineering...

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Is your automated technology a threat to customer relationships?

Posted 6 years ago in by Phil Alsop

We’ve all been there: trying to call our bank, GP, or utility provider, and having to press an infinite number of keys to get through to an automated voice that will make us wait on the line while letting us know that we’re number 20 in the queue. Companies claim that automating communication with the customer is making their journey much more efficient and streamlined. But is that really the case or are companies just putting a barrier between them and their customers? By Neil Hammerton,...

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Overcoming the identity crisis – how effective customer identity resolution is powering a more insightful customer experience

Posted 6 years ago in by Phil Alsop

Richard Foster, UK Managing Director at LiveRamp discusses how identity resolution is changing the measurement of marketing campaigns through a data-driven, customer-first approach.

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