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Accelsius has introduced its Accelerate Partner Program. This new strategic initiative aims to increase the momentum of qualified solution providers in the rapidly growing liquid cooling market.
The Accelerate Partner Program guides customers through their journey from air to liquid cooling by bringing together industry-leading system integrators, OEMs, cooling solutions specialists and other data center IT providers throughout the United States and Canada.
The demand to support compute-intensive AI and machine learning workloads is driving advanced, hotter chips and a surge of investment in the data center physical infrastructure market, with analysts predicting double-digit growth through 2027. Direct-to-chip liquid cooling systems, including Accelsius’ NeuCool™ platform, are seen as the optimal way to support the thermal demands of faster, higher-performing CPU and GPU chips while managing cost, performance and sustainability.
“At Accelsius, our success depends on our ability to enable our partners’ success. And developing a world-class partner ecosystem is a strategic priority,” said Accelsius CEO Josh Claman. “Our partners are more than a force multiplier at Accelsius; they are our lifeblood and our route to market.”
The Accelerate Partner Program offers partners numerous benefits, including:
• Pricing and discounts: Solution partners receive specified discounts on the core Accelsius solution based on partner tier and the project-specific role.
• Training and certification: Instructor-led and/or on-demand training on Accelsius’ core solutions, held at the partner’s office, Accelsius headquarters or remote (videos, webinars, etc.), plus additional training available for delivered integration and deployment services.
• Sales support and co-selling: Partners are assigned a channel sales manager to guide and assist the partner with the joint business plan and go-to-market strategies.
• Pre-sales support: An Accelsius solution architect will guide and assist the partner in pre-sales actions, customer assessments, scoping and sizing of Accelsius solutions, as well as technical knowledge transfer.
• Marketing and demand generation: Joint marketing actions include logo and website representation, branded sales and marketing collateral, demand generation campaigns, trade show and event representation, webinars and events, press releases, case studies and white papers.
• Market development funds: Partners can earn funds based on revenue attainment goals to be reinvested into growing the partner’s Accelsius business.
• Access to Accelsius labs: Partners have access to Accelsius’ research and development facility in Austin, and discounted equipment is available to eligible partners for lab and demo purposes.
