Pure Storage has introduced new self-service capabilities across its Pure1® storage management platform and Evergreen® portfolio as it delivers on its commitment to provide comprehensive, valuable software-based solutions, all via a single platform experience, to global customers.
Industry Significance:
Pure Storage has been at the forefront of revolutionising enterprise data storage since its inception in 2009. What began as a commitment to high-performance storage hardware has evolved into a comprehensive platform that delivers outcomes, with an emphasis on Storage as-a-Service (STaaS) and automated software service delivery.
This strategic shift to further embrace as-a-Service outcomes delivers on Pure Storage’s vision to meet the evolving demands of modern businesses that seek efficient, cost-effective, and scalable storage solutions.
Today’s announcement is a testament to Pure Storage’s unwavering efforts to provide a meaningful Software-as-a-Service (SaaS) experience to enterprises everywhere, eliminating time-intensive IT operations with expanded software capabilities that automate upgrades for the Purity flash storage operating environment , streamline data protection, simplify invoice management and ESG reporting, and enhance partner intelligence - all at no cost and available immediately with an Evergreen subscription.
News Highlights:
● Enhanced Self Service
○ Self-Service Autonomous Upgrades: More than 30% of Pure Storage’s customer base uses ActiveCluster™. Upgrades to the Purity operating environment for ActiveCluster required time-consuming manual effort, as customers jumped from one upgrade to another in an effort to keep servers in sync. With new Autonomous Upgrades, customers can simply invoke a Purity upgrade, leaving the heavy lifting to Pure Storage via its Pure1 platform, and freeing up the time previously spent managing the process themselves.
● Simplified Data Resilience
○ Streamlined Ransomware Anomaly Detection: In Pure1, organisations can leverage AIOps for ransomware anomaly detection in their data estate. In the event of an anomaly, Pure1 now recommends snapshots from which customers can restore their affected data (both locally and remote), eliminating cumbersome, manual snapshot catalogue reviews, which can take anywhere from hours to days.
○ Automated Disaster Recovery as-a-Service: On the heels of launching its first DRaaS offering, Pure Storage has now released DRaaS 1.1 within Pure1, enabling customers to deploy disaster recovery in their data centre in just 15 minutes or less. Organisations running virtual machines (VMs) in a VMware environment can now leverage Pure1 to deploy a self-service environment for disaster recovery in the AWS cloud. Additionally, Pure Storage launched a new Auto-Enroll feature, where organisations can tag (auto-enroll) VMs in their data centre for added protection.
● Empowered Partner Experience
○ Partner Intelligence/Performance Tracking: Now in Beta, Pure Storage Partners gain an extra layer of granularity in performance as well as an improved user experience.
○ Simplified Invoice Management: With new simplified invoice management, Pure Storage offers transparency across its Evergreen subscriptions - all in a single pane of glass view - for customers. The latest capability boosts traceability and the ability for partners to reconcile what customers are being charged for, which can often create strains in the partner-customer relationship.
● Transparent Sustainability Compliance
○ Customised C-Suite ESG Reports: In support of Pure Storage’s previously announced Sustainability Assessment, Pure Storage now provides a customizable executive-level ESG report, including a summarised view of a customer’s data centre and overall fleet, while outlining areas of improvement. This helps IT teams better communicate the sustainability impact of their IT infrastructure to management and align better to organisational sustainability goals.
