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This strategic collaboration has transformed D-Marin's IT infrastructure, significantly improved customer experience and optimized operational efficiency in its 25 marinas located in the Mediterranean and the Gulf. D’Marin’s latest acquisitions include Camille Rayon in France and Porto Mirabello in Italy.
D-Marin selected Avanade and Microsoft Dynamics 365 to achieve several key strategic objectives:
Global System: Implementing a global operating model with local customization for each marina, setting a new standard in marina management.
Simplified Operations: Expanding through streamlined operations and a unified application platform.
Growth through Acquisitions: Accelerating the integration of newly acquired marinas.
Excellent Customer Experience: Delivering personalized experiences tailored to customer needs.
Efficiency: Replacing legacy systems with an integrated digital workplace to boost productivity.
The solution designed by Avanade has bolstered D-Marin's customer service, marina management, and back-office processes. Notable achievements include:
Enhanced Customer Relationships: Collecting more data to offer personalized services while complying with GDPR regulations.
Automated Reservations: Streamlining berth assignments through customer data management.
Optimized Operations: Implementing control models to assess performance at both group and individual marina levels.
Michal Maslowski, Chief Information Officer of D-Marin, commented on this collaboration: “We are proud to set new standards through our investment in technology and IT infrastructure to enrich our customers' journeys with innovative solutions. We are very pleased with the results of this IT redesign, which allows us to better understand the customer experience and streamline our processes to improve efficiency and performance.”
For his part, Matthias Gehring, Chief Digital Officer of D-Marin, highlighted: “We will continue to invest in technological infrastructure. The implementation of Microsoft Dynamics 365 has empowered us, offering us new capabilities that transform the way we interact with the entire marina ecosystem. By leveraging these advanced tools, we are not only improving the customer experience, but also enabling us to make more informed, data-driven decisions that enhance our services. This optimization allows our team to be more responsive, efficient, and focused on delivering the premium service for which D-Marin is known.”
Gianluca Casagrande, Avanade's Client Lead added, “Our collaboration with D-Marin exemplifies how leveraging Microsoft Dynamics 365 can drive significant improvements in both customer experience and operational efficiency. We are thrilled to support D-Marin in setting new standards in marina management and look forward to continuing our partnership to achieve even greater success.”
The collaboration between Avanade and D-Marin has not only optimized operations and improved customer experience but also set a new benchmark for marina management globally. Avanade continues to establish itself as a key strategic partner for companies aiming to innovate and lead in their markets.
