Gamma launches ‘Edge’

Gamma Communications has launched Gamma Edge, a new channel initiative designed to empower growth-focused partners with the tools, insight, and incentives to scale confidently and profitably in a changing market.

  • Friday, 11th July 2025 Posted 1 month ago in by Phil Alsop

At its core, Gamma Edge is a tailored growth programme, co-developed with partners and built around what they need most right now: data-led planning, simplified commercial tools, and full-stack solutions that make scaling easier. It brings together strategic planning, reward models and product innovation, all under one integrated framework.

“Gamma Edge is a shared commitment to growth” said Will Morey, Managing Director of Gamma Business. “We’ve listened carefully to our partners, what they’re up against, what they value, and what they want from us. This is our response, not just another promotion or a set of incentives, but a structured, strategic programme that helps partners grow with Gamma.”

Five Ways Partners Gain an Edge

Partners enrolled in the programme will benefit from five core pillars:

Partner Pulse: Co-created business plans based on actionable data

Velocity: A simple rebate engine that rewards growth across multiple product lines

Elements: Access to Gamma’s complete UCaaS, Connectivity, and Mobile stack

Boost: Commercial accelerators like inclusive minutes and secure bundles

Migrate: Tools and support to help move legacy estates to future-ready platforms

With these in place, partners can drive more margin, reduce complexity, and take a confident lead in today’s voice, connectivity and collaboration market.

Good Together, Growing Together

The launch of Gamma Edge reinforces Gamma’s broader commitment to being a relationship-first provider. It follows a year of in-depth partner feedback sessions, commercial review, and technical alignment across Gamma’s UK business.

“We’re proud of the relationships we’ve built over the years,” said Chris Wade, Chief Marketing & Product Officer. “But Gamma Edge is about what comes next for partners. It’s about growing together, not just through new products, but through shared planning, shared success, and a long-term commitment to delivering what partners truly need.”

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