Simpson Associates secures funding to accelerate data transformation

Simpson Associates has secured significant investment from Beech Tree Private Equity to enhance its position as a data transformation leader.

  • Friday, 24th October 2025 Posted 2 weeks ago in by Aaron Sandhu

Simpson Associates, a prominent UK-based data transformation firm, has announced that they have secured substantial funding from Beech Tree Private Equity. This strategic investment aims to accelerate the company's growth plans and solidify its position as a leading player in the data transformation sector.

Headquartered in York, with an additional office in Sheffield, Simpson Associates collaborates with a variety of clients across sectors including policing, healthcare, financial services, and higher education. The firm is dedicated to assisting organisations in regulated industries by turning complex data into actionable intelligence and measurable outcomes.

Leveraging their long-standing partnerships with Microsoft, Databricks, and IBM Cognos, Simpson Associates offers a comprehensive service suite that includes strategic advice, technical building, and managed operations. This holistic approach ensures that customers can effectively define and implement data strategies that emphasise performance, governance, and security.

Under the leadership of Giles Horwood (CEO), Rachel Hillman (CFO), and Darren Moors (CRO), the company employs over 100 professionals specialising in data and AI. They are renowned for their deep technical expertise and collaborative, client-focused approach.

The new partnership with Beech Tree Private Equity offers vital investment to accelerate organic growth and broaden service capabilities, particularly in emerging technologies like agentic AI. Additionally, the firm aims to expand its sector-specific offerings and pursue strategic acquisitions to scale up its business.

Giles Horwood, CEO, expressed his excitement, "I’m delighted to be partnering with Beech Tree in this next phase of our growth. We’ve built a strong relationship with the Beech Tree team, and their deep sector knowledge and aligned culture & values, makes them the ideal partner for this next chapter."

Adam Rudd, Managing Partner at Beech Tree PE, added, "We’ve been looking to back a high quality data and AI services partner for some time. Data governance, security, and actionable intelligence are now board-level priorities across every industry, and Simpson Associates is ideally positioned to meet that demand. We're excited to partner with Giles, Rachel, Darren, and the wider team to support their continued growth."

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