SonicWall strengthens channel strategy with new appointment

SonicWall appoints Jonathan Berger as Senior Vice President, aiming to enhance global partner engagement and revenue growth.

SonicWall has announced the appointment of Jonathan Berger as Senior Vice President of Global Channels and Alliances. In this role, he is responsible for refining the company’s global partner strategy and supporting growth across its ecosystem of MSPs, MSSPs, and resellers. His remit includes strengthening partner engagement, developing recurring revenue opportunities, and supporting the channel programme across partners of different sizes and operating models.

Berger has previously held executive positions at BlueAlly, a channel partner of SonicWall, where he served as Chief Marketing Officer. Earlier in his career, he held leadership roles including Chief Executive Officer of Saicom Voice Services and Chief Operating Officer of Virtual Graffiti.

His background also includes founding and managing an ITSP, VoIP, and MSP business in South Africa before relocating to the United States. He holds a Master of Science in Electrical Engineering and an MBA.

The appointment places him in charge of SonicWall’s global channel organisation, with responsibilities spanning regions including North America (NOAM), Europe, Middle East and Africa (EMEA), Asia-Pacific and Japan (APJ), and Latin America (LATAM).

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