In a move towards enhancing the authenticity of digital media, Infinigate UK & Ireland has forged a partnership with OpenOrigins, a decentralised authentication platform. This collaboration aims to enhance the UK's channel community against the mounting challenge of deepfakes and AI-generated content.
Experts forecast that deepfakes will become a mainstream concern by 2026. With the threat shifting from causing reputation harm to potential financial damage, organisations are ramping up investment in deepfake detection technologies, which are anticipated to see a substantial increase in spending this year.
OpenOrigins offers practical solutions across various use cases, such as:
- Corporate communications - establishing trust in brand messaging.
- Fraud prevention - ensuring the integrity of evidential workflows.
- Media production - enhancing content authenticity.
- Identity assurance - providing visual proof in trust-critical scenarios.
Through this partnership, OpenOrigins hopes to build a stronger trust network in digital media, offering solutions for data integrity. This collaboration aims to empower Infinigate's partners with the necessary tools and technical support, unlocking new growth avenues by ensuring media authenticity is prioritised at board-level discussions.
