Qlik has announced the expansion of its distribution relationships with TD SYNNEX and Redington. These partnerships now authorise the distributors to operate through Amazon Web Services (AWS) Marketplace using Designated Seller of Record (DSOR) agreements. According to Qlik, the move is intended to streamline the process of transacting Qlik solutions via AWS Marketplace.
As enterprise AI adoption continues to develop, organisations are increasingly seeking access to data, analytics, and AI capabilities through established procurement channels. Cloud marketplaces have become a more widely used procurement option, allowing customers to purchase software through existing cloud purchasing agreements while continuing to work with their preferred providers.
By expanding its presence in AWS Marketplace, Qlik says it is supporting a partner-led growth strategy focused on extending market reach, increasing flexibility, and providing customers with additional purchasing options. Resellers under TD SYNNEX and Redington are now authorised to facilitate AWS Marketplace transactions for Qlik solutions, providing an additional route for organisations to procure the company's data and analytics offerings.
Key developments:
DSOR agreements: Resellers of TD SYNNEX and Redington can now execute Qlik transactions through AWS Marketplace while maintaining existing partner-customer relationships.
Customer procurement: Customers can apply eligible AWS Marketplace purchasing agreements towards acquiring Qlik solutions, which may reduce procurement times.
Building on 2025 partnerships: The expansion builds on Qlik's existing distribution relationships established in 2025 by adding AWS Marketplace transaction capabilities alongside existing services and support functions.
According to Qlik, the expanded collaboration forms part of its broader ecosystem strategy, which is designed to work alongside existing systems, partners, and cloud environments.
The expanded agreements between Qlik, TD SYNNEX, and Redington reflect the growing use of cloud marketplaces as a procurement channel, enabling customers to purchase Qlik solutions through AWS Marketplace while continuing to work with established distribution partners.
