Partner enablement, AI services, and lessons from Alteryx’s McLaren partnership

Monday, 23rd February 2026 Posted 12 hours ago in Partner by Sophie Milburn

Rishi Kapoor, WW Partner Sales Engineering Leader at Alteryx, shares how Alteryx One and the Partner SE model enable MSPs to transition from infrastructure management to high-value data and AI services. From the McLaren partnership to AI-ready workflows and repeatable data kits, Rishi shares practical lessons for MSPs. He also explores strategies for partner-led growth, achieving measurable business outcomes, and future trends shaping the UK channel.

From SLAs to XLAs: why outcomes will define the next era of connectivity

Posted 13 hours ago by Sophie Milburn

In this interview, Lorenzo Romano, CEO of GCX, explores the shift from traditional Service Level Agreements to Experience Level Agreements and what...

MSP growth, AI adoption, and generational shifts in buying

Posted 1 week ago by Sophie Milburn

Greg Jones, SVP of MSP Success at Kaseya, discussed the TruPeer initiative and its role in supporting MSPs. He also addressed SMB IT growth, AI...

From PSTN switch-off to MSP opportunity

Posted 1 week ago by Sophie Milburn

Will Morey, Managing Director at Gamma, explains why PSTN migration is a scale problem for MSPs, not a technical one. He shows how structured...

Levelling the playing field: Cisco 360 insights for smaller partners

Posted 2 weeks ago by Sophie Milburn

Steven Heinsius, Vice President of Product Management & Marketing EMEA, explains what sets the new Cisco 360 program apart for MSPs. He highlights...

From MSP to MIP: The Rise of Agentic AI in the channel

Posted 2 weeks ago by Sophie Milburn

In this interview, Eric Mink, VP of AI Adoption, shares how MSPs can turn AI curiosity into structured, billable services. He explores...

AI-Enhanced Security and Incident Response for MSPs

Posted 3 weeks ago by Sophie Milburn

In this interview, Dave Baggett, SVP/GM Security Suite at Kaseya, discusses how MSPs can tackle rising complexity, manage vendor sprawl, and stay...

“Paranoid” Security, AI Risks, and the Future of MSSPs

Posted 1 month ago by Sophie Milburn

Martin Jakobsen, Founder and Director of Cybanetix, explains how his team takes a “paranoid” security approach, using AI, automation, and analyst...

MSP Growth, SaaS Protection & Hyperscaler Independence

Posted 1 month ago by Mike Hewitt

Alex Walsh, Regional VP of Channel Sales, EMEA North at Keepit, discusses the company’s channel-first strategy, broad SaaS data protection, and how...