Rethinking marketing across EMEA: scale, strategy & AI

Friday, 29th May 2026 Posted 2 hours ago in Partner by Sophie Milburn

In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.

Strengthening cyber threat intelligence through information sharing and collaboration

Posted 4 hours ago by Sophie Milburn

In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how...

Rising customer expectations and the future of human-centric, AI-powered employee service

Posted 2 days ago by Sophie Milburn

In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee...

How Slide is rethinking backup and disaster recovery for MSPs

Posted 2 weeks ago by Sophie Milburn

Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a...

Financial visibility, profitability, and exit readiness in the MSP market

Posted 2 weeks ago by Sophie Milburn

In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service...

Architecting the agentic enterprise: How AI is reshaping modern cloud platforms

Posted 2 weeks ago by Sophie Milburn

In this interview, Cathleen Nelson, VP Cloud Partnership at WSO2, discusses how enterprises are moving from treating AI as an add-on to embedding it...

Inside Inforcer’s view on MSP evolution in the Microsoft AI and security era

Posted 1 month ago by Sophie Milburn

In this interview, Jack Cooke, Senior Director of Global Partner Programs at Inforcer, discusses how MSPs are evolving in response to AI, security...

Turning data governance into AI readiness for enterprise adoption

Posted 1 month ago by Sophie Milburn

In this interview, Melanie Douglas, Sales Manager EMEA & Global Partner Program Manager, discusses how the company is evolving its Microsoft 365...

Managed services shifting from reactive support to value-driven cloud operations

Posted 1 month ago by Sophie Milburn

In this interview, Josh Ewing, VP of eNlighten Managed Services at Namos Solutions, discusses how managed services are evolving beyond traditional...