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Rethinking MSP Partnerships: Paul Hettesheimer on Building True Support for Service Providers

  • Monday, 10th November 2025 Posted 6 months ago in Partner Vendor by Mike Hewitt
Paul Hettesheimer, VP Enterprise Sales (US), Hexnode, discusses how many vendors still treat MSPs like resellers, but such a model doesn’t really work – hence, the importance of building a dedicated MSP program that supports how MSPs operate. Hexnode has taken this approach with its Unified Endpoint Management (UEM) for MSPs solution, recently enhanced with an XDR capability. Paul explains how Hexnode supports MSPs in delivering value to their customers as they address the complexities of cybersecurity and more general IT operations.

Securing the expanding attack surface through visibility and IT OT convergence

Posted 7 hours ago by Sophie Milburn
Olly Carter, Senior Channel Sales Director at Forescout, discusses how asset sprawl, IT OT IoT convergence and AI-driven threats are reshaping...

There’s no such thing as an off-the-shelf AI agent

Posted 1 day ago by Phil Alsop
Dom Selvon, Chief Technology Officer, at Valliance, an AI consultancy, argues that, with boards and leadership teams under pressure to deploy AI...

The shift from outsourcing to true MSP-controlled offshore teams

Posted 2 days ago by Sophie Milburn
Scott Linden Jones, Director at Technology Elite, discusses how his experience building and scaling an MSP across Australia and the Philippines led...

Rethinking marketing across EMEA: scale, strategy & AI

Posted 1 week ago by Sophie Milburn
In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She...

Strengthening cyber threat intelligence through information sharing and collaboration

Posted 1 week ago by Sophie Milburn
In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how...

Rising customer expectations and the future of human-centric, AI-powered employee service

Posted 1 week ago by Sophie Milburn
In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee...

How Slide is rethinking backup and disaster recovery for MSPs

Posted 3 weeks ago by Sophie Milburn
Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a...

Financial visibility, profitability, and exit readiness in the MSP market

Posted 3 weeks ago by Sophie Milburn
In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service...

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