Building trusted partnerships in the channel: AI, culture and the future of MSPs

Wednesday, 11th March 2026 Posted 1 month ago in Vendor by Sophie Milburn

In this conversation, Sam Lambert, EMEA Channel Director at Gigamon, and Richard Betts, Founder and CEO of Vizst Technology, share candid insights into how AI is reshaping security operations. They explore what it really takes to move beyond tool sprawl, how organisations can practically embed AI education across teams, and how strong culture, alignment and genuine trust between vendors and MSPs turn collaboration into meaningful security outcomes.

From reactive to predictive IT: using AI to transform support models

Posted 16 hours ago by Sophie Milburn

Mark Banfield, Chief Revenue Officer at TeamViewer, discusses how the company is using its Tia (TeamViewer Intelligent Assistant) and a ‘shift...

Webex launch at Gamma: a partner-led approach explained

Posted 2 weeks ago by Sophie Milburn

In this interview, Will Morey, Managing Director at Gamma, discusses the company’s Webex launch, including how a partner-led pre-launch shaped the...

Why cybersecurity is no longer just technical: the rise of human risk management

Posted 3 weeks ago by Sophie Milburn

In this interview, Aaron Watts, Chief Channel Officer at usecure, explains why people, not just technology, are now the primary target for...

Bringing order to network security in a multi-cloud era

Posted 3 weeks ago by Sophie Milburn

In this interview, Gal Yosef, Director of Solution Engineering at AlgoSec, discusses how AI is reshaping both cyber threats and defences, and why...

Human spirit, strategy, and interaction: fuelling growth and connection in the channel

Posted 3 weeks ago by Sophie Milburn

Nancy Hammervik, Chief Channel Officer at GTIA, shares insights from 40 years in the tech channel. She explains how community, mentorship, and a...

Why collaboration is driving innovation in the future of IT services

Posted 3 weeks ago by Sophie Milburn

Dan Wensley, CEO of the Global Technology Industry Association (GTIA), discusses how MSPs must collaborate as AI adoption accelerates across the...

Beyond generative AI: agentic workflows in the MSP security stack

Posted 4 weeks ago by Sophie Milburn

In this interview, Doni Brass, VP of Products at Guardz, breaks down how Guardz is helping MSPs fight back against increasingly accessible cybercrime...

AI in action: applying probabilistic thinking to enterprise workflows

Posted 1 month ago by Sophie Milburn

Andy MacMillan, CEO of Alteryx, explores how organisations can scale AI effectively by empowering business analysts to work with data and...