MSP Channel Insights

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Enterprise AI hits the wall

Demands for privacy and sovereignty expose limits of architectures built for centralised and borderless data flows.

Arrow Electronics adds IBM Storage Protect for Cloud

Arrow Electronics has expanded its agreement with IBM to make IBM Storage Protect for Cloud available to channel partners across EMEA through the ArrowSphere Cloud platform.

Zero disruption for digital employees?

New AI-driven Aternity innovations help enterprises prevent disruption, protect employee productivity, and advance autonomous IT operations.

Crestchic Loadbanks expands into Sweden

Crestchic Loadbanks expands into Sweden to serve booming Nordic data centre market.

DigiCert Q&A: AI threats, certificate lifecycle risk and channel strategy

In this Q&A, Christian Stanford, RVP EMEA Channels at DigiCert, discusses the company’s channel-first strategy, the growing urgency around certificate lifecycle management, and how partners can help...

Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing,...

How data sovereignty is reshaping infrastructure decisions

By George Ashwin, UK Channel Director at AddOn Networks

Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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