Arrow Electronics launches Cloud Amplification Program in EMEA

Equips the channel to help accelerate cloud adoption, unlock new revenue streams, and enhance competitive positioning.

Global technology provider Arrow Electronics has launched a new Cloud Amplification Program (CAP) designed to help channel partners accelerate their cloud business. The program offers a comprehensive assessment of a reseller's current cloud maturity and provides tailored recommendations to support cloud growth.

The program is vendor-agnostic, allowing resellers to adopt cloud solutions from a variety of providers, enabling them to meet the needs of diverse end-user environments.

CAP condenses multiple cloud discussions into a single, in-depth assessment, providing insights into cloud readiness and future opportunities that align with channel partner goals. By focusing on public and hybrid cloud solutions, CAP empowers resellers to expand their cloud capabilities, differentiate themselves from competitors, and capture new revenue streams.

"The cloud market continues to grow at an incredible pace. With projected global public cloud spending expected to exceed $1 trillion by 2027, cloud computing is predicted to become a business necessity by 2028*. Arrow's Cloud Amplification Program helps ensure that channel partners have the tools and guidance they need to capitalise," said Marco D'Angelo, director of cloud in EMEA at Arrow's enterprise computing solutions business.

CAP is a unique framework that combines a reseller's specific needs with Arrow's deep industry knowledge. This tailored approach results in a customised plan designed to accelerate a reseller's cloud business, foster long-term growth, and unlock new revenue streams. Resellers who commit to this program will enhance their cloud maturity and capabilities, equipping them to meet the evolving demands of the cloud market and their customers.

The program follows a five-stage journey, beginning with an initial capability review, followed by persona creation, goal alignment, and a personalised delivery plan. Arrow provides continuous support throughout the journey, tracking progress and helping resellers stay on course to achieve their cloud objectives.

Benefits of the program include:

● Free Cloud Maturity Assessment: A detailed analysis of a reseller's cloud maturity level.

● Tailored Deliverables: Personalised assets and guidance to upskill resellers in market-leading cloud solutions.

● Ongoing Support: Arrow's dedicated cloud team provides continuous engagement to support resellers' long-term cloud goals.

Keepit's channel expansion: partner-first approach

Posted 3 days ago by Sophie Milburn
Keepit aims to strengthen its global channel team, focusing on partner-led strategies to drive SaaS data protection globally.

Collaboration for enhanced network cyber resilience

Posted 4 days ago by Sophie Milburn
BackBox partners with Nomios, aiming to enhance network visibility and automation to help manage complex network environments
TGT Global highlights its continued emphasis on IT vendor partnerships with Susara appointed to a leadership role.
TXP announces its acquisition of Vigil, an AWS specialist, to enhance its UK digital transformation offerings.

NinjaOne achieves $500M ARR with enhanced IT tools

Posted 1 week ago by Sophie Milburn
NinjaOne reports growth in FY2025, exceeding industry expectations with innovative solutions and strategic acquisitions.
Commvault partners with Delinea and Pinecone to enhance security and resilience for enterprises, centralising credential management and safeguarding...

Identity security meets real-time threat response

Posted 4 weeks ago by Sophie Milburn
SailPoint announces new integrations with CrowdStrike to bolster identity-based threat response, advancing security operations and decision-making...
Hammer teams up with Nexsan to offer storage solutions across EMEA, enhancing modern data management capabilities.