Fivetran announces enhanced Partner Program

Fivetran has launched an enhanced Partner Program, making it easier than ever for partners to grow their business. The expanded Fivetran Partner Program offers higher incentives, deeper go-to-market collaboration and expanded technical enablement to help partners deliver seamless, automated data movement while supporting customers in centralising their data for AI, analytics and business decision-making.

Fivetran is expanding its Partner Program to offer even more ways for partners to grow. In addition to referral-based incentives, the enhanced programme now includes reselling and co-selling opportunities — giving partners greater flexibility in how they engage with customers while unlocking new revenue potential. The programme introduces four partner tiers, offering structured benefits based on engagement level. In addition to programmatic resell discounts, top-tier partners gain access to additional incentives, including rebates for ensuring joint customers are successfully onboarded and fully leveraging the Fivetran platform. Fivetran is also putting strategies in place to encourage and reward its sales teams for pursuing joint business with partners.

“Data centralisation remains one of the biggest challenges for enterprises today," said Logan Welley, Vice President of Alliances at Fivetran. "Our partners are critical to solving that – whether they’re helping businesses unify data across cloud platforms, modernise their infrastructure, or power AI-driven decision-making. This expanded programme gives them the tools, incentives and support they need to grow their business while making data movement effortless for customers."

Stronger benefits for partners

The revamped programme gives partners more ways to grow:

Higher profitability – Earn bigger rebates for sourcing and co-selling, as well as resell discounts of up to 30 percent. Partners sourcing and influencing customers can receive rebates up to 15 percent.

Seamless collaboration – Access joint sales opportunities, co-branded marketing programmes and demand-generation tools.

Smarter enablement – The Fivetran Partner Academy provides sales, technical and delivery training, certifications and expertise in Hybrid Deployment, data lakes and AI-driven analytics.

Stronger solutions – Build and deploy Fivetran-powered data platforms, helping customers centralise, automate and scale their data infrastructure.

With integrations across AWS, Databricks, Google Cloud, Microsoft Azure and Snowflake, partners can help customers unify data across platforms and power AI and analytics – without the complexity of managing pipelines. Fivetran now supports over 700 pre-built connectors, ensuring businesses can move and manage their data effortlessly. That’s why more than 6,700 companies – including OpenAI, Pfizer, LVMH and National Australia Bank – trust Fivetran to centralise their data and drive innovation.

“Aligned incentives, extensive enablement, and collaborative solutioning are key to allowing us to solve our mutual clients’ data movement needs,” said Ryan Gifford, Managing Director, Global Data & AI at Slalom. “Fivetran’s enhanced partner programme strengthens the highly aligned ecosystem that is becoming increasingly vital as our clients’ data requirements grow. This is a great move that will allow us to do even more together.”