Ping Identity doubles down on partner strategy

Ping’s partner-first investments reinforce commitment to delivering exceptional experiences for partners and customers.

  • Saturday, 12th April 2025 Posted 2 weeks ago in by Phil Alsop

Ping Identity has introduced its newly redesigned Nexus Partner Programme, which includes enhanced offerings, go-to-market opportunities, and benefits for partners of all types. The new programme rewards and recognises partners for their deep knowledge of Ping’s solutions, empowering them to deliver the level of expertise, experience, and results that exceed customer expectations.

“We would not be where we are today without our partners and customers,” said Andre Durand, Ping Identity CEO and founder. “Our revamped programme will enable us to fully embrace the dynamic needs of all partners, allowing them to continue delivering exceptional customer experiences and outcomes. With Ping, you’re not just our partner – you’re an integral part of our mission to secure every interaction and redefine trust for a digital world.”

Ping’s redesigned programme fully embraces the needs of its dynamic partner ecosystem, including resellers, GSIs, RSIs, service providers, and technology partners. The programme consists of the following three pathways to enhance clarity, flexibility, and value for its partners:

Sales Endorsed Pathway: Focuses on partners who drive sales by reselling Ping licenses, providing them with sales support and go-to-market resources to accelerate growth.

Delivery Approved Pathway: Designed for select system integrators and service providers who deploy Ping solutions, ensuring the right level of delivery teaming for expert implementation, seamless integration, and successful customer outcomes.

Technology Innovation Pathway: Structured for technology partners developing product integrations and integrated solutions to further extend our combined ability to meet customer business objectives.

Additional investments driving Ping partner success include:

A Knowledge Framework Tool which enables partners to access technical and advanced technical product training according to their preferred level of expertise.

A robust Partner Delivery Readiness framework, equipping partners with repeatable methodologies, shared delivery models, and best practices to ensure consistent, high-quality deployments that reflect Ping’s standards.

A reimagined partner portal to create a more intuitive, efficient, and partner-friendly experience.

Alongside the revamped programme, Ping is launching its Partner Advisory Board, a strategic initiative designed to strengthen collaboration and drive mutual success. This Board brings together key partners and Ping leaders to create a shared vision for the future, aligning on evolving go-to-market strategies, product innovation, and joint marketing solutions.

Durand added: “Through the Ping Partner Advisory Board that will launch soon, our partnerships will continue to remain strong, our solutions will stay ahead of industry needs, and our collective growth will accelerate at a fast pace.”

Offering will enable partners across EMEA to build new recurring revenue streams.
The new partner program sees Logpoint amplifying its strategic focus on Managed Security Service Providers (MSSPs), opening opportunities for MSSPs...

Omnissa launches Partner Program

Posted 5 days ago by Phil Alsop
With a new streamlined framework, the program empowers partners to enhance their service offerings and seize new growth opportunities in the digital...

SnapLogic launches Partner Connect Program

Posted 5 days ago by Phil Alsop
New program offers AI-powered tools, training, and tiered benefits to empower technology and consulting partners.
Syncro has introduced its new Network Discovery solution, a fully integrated tool that automatically detects and manages network-connected devices....

Netapp appoints TD SYNNEX

Posted 5 days ago by Phil Alsop
Extends existing relationship in the UK and Ireland and enables partners to take advantage of TD SYNNEX’s strong pedigree in hybrid cloud solutions.
New security services simplify cybersecurity and accelerate growth for MSPs, MSSPs, and resellers.

Beachhead Solutions launches ComplianceEZ

Posted 6 days ago by Phil Alsop
Built into BeachheadSecure for MSPs, ComplianceEZ is said to be the only tool that can enforce and document 68 separate controls—satisfying 800...