Bitdefender enhances global Channel Program

Bitdefender has introduced major enhancements to its Partner Advantage Network—Reselling Channel Partner Program and Managed Service Provider (MSP) Partner Program.

  • Friday, 30th May 2025 Posted 1 week ago in by Phil Alsop

The updates are designed to maximize revenue opportunities, streamline partner engagement, and further strengthen support for the channel and MSP community. The program introduces a new Platinum tier, expands access to advanced security solutions through the Not-for-Resale (NFR) program, and simplifies the deal registration process.

“Bitdefender offers a broad range of advanced cybersecurity solutions for the most critical and in-demand areas, including endpoint protection, cloud security, managed detection and response (MDR), and attack surface reduction,” said David Andrade, president at StoredTech. “They are a trusted, capable partner in helping us protect our business customers against constantly evolving threats. What sets Bitdefender apart is not only their leading-edge technology and innovations, but also the high level of support that strengthens our ability to build and foster long-term client relationships.”

The Bitdefender Partner Advantage Network is a multi-tiered program with distinct tracks for resellers and MSPs that rewards partners with increasing benefits as they expand their engagement and success within the ecosystem. It supports both product and service specialization, enabling partners to align with their core strengths. All Bitdefender business security solutions are available to partners such as endpoint protection including extended detection and response (XDR), cloud-native security, managed detection and response (MDR), and newly introduced GravityZone Proactive Hardening and Attack Surface Reduction (PHASR), the industry’s first endpoint security solution to dynamically tailor hardening for each user.

Building on past success, the expanded program delivers sales, marketing, and operational support to enhance competitive advantage, create differentiated customer value, and drive greater revenue opportunities.

Key Benefits of the Enhanced Partner Program Include:

New Platinum Tier for Top-Performing Partners – Bitdefender has introduced an exclusive Platinum partner level to recognize and retain its highest-performing resellers and MSPs. Partners in this tier gain priority access to benefits, dedicated support, and joint go-to-market opportunities—strengthening their position as trusted security advisors within their respective markets.

Expanded Not-for-Resale (NFR) Program with New MDR Access for MSPs – Bitdefender has enhanced its NFR program to include MDR access for MSPs and provides all partners with access to its full suite of security solutions, including XDR, for internal use and demonstration purposes. This empowers partners to deepen their product expertise and showcase real-world value through deep-level customer demos. NFR device allocation is now tier-based, ensuring equitable distribution and maximizing benefits across partner levels in both the Reselling and MSP programs.

Streamlined Deal Registration Process for Channel Resellers – Bitdefender has simplified the deal registration workflow to reduce administrative overhead and shorten sales cycles. The new system eliminates the requirement to input detailed product configurations at the time of registration and no longer requires re-approval if deal elements change—creating a more agile, partner-friendly process.

The Bitdefender Partner Advantage Network offers strong incentives to drive partner growth, including competitive margins, joint go-to-market opportunities, and a centralized portal with deal visibility, lead generation tools, sales resources as well as access to comprehensive product training.

“Bitdefender continues to invest in building long-term value for reseller and MSP partners by delivering an easier, more profitable path to growth,” said Andrei Florescu, president and general manager, Bitdefender Business Solutions Group. “Our program enhancements reflect the voice of our partner community and reaffirm our commitment to recognizing excellence, simplifying engagement, and accelerating success across the global channel.” 

Pax8 has released its inaugural research report, The Agentic Inflection Point: And the Rise of the Managed Intelligence Provider. The comprehensive...
Empowering MSPs to build, orchestrate and deliver AI-powered business outcomes through agentic innovation leveraging Microsoft technology.

Pax8 enhances partner engagement initiatives

Posted 16 hours ago by Phil Alsop
Pax8 has announced its elevated commitment to partner engagement and partner listening with a series of new and enhanced programs driven by Pax8’s...
razorblue has launched Complete 24.7 – an enhanced business IT support package designed for organisations that need round-the-clock service,...
The MSP Channel Insights Roadshow officially kicked off its 2025 series with a successful launch event at the prestigious Sofitel St James in London...
Workday has introduced the Workday Agent Partner Network, a global ecosystem of partners building AI agents that will connect with the Workday Agent...

Park Place Technologies & Softcat partner

Posted 1 week ago by Phil Alsop
Park Place Technologies has partnered with Softcat, a leading UK technology solutions provider, to provide access to its internal training portal,...
CyberSentriq Redstor and TitanHQ combine to deliver an integrated cybersecurity and data protection platform targeting $100M ARR by 2028.