Goldilock unveils Channel-only sales strategy

NATO-backed British cybersecurity startup scales up with channel-only sales model and appoints industry veteran to lead transition.

  • Wednesday, 27th March 2024 Posted 2 weeks ago in by Phil Alsop

Goldilock, the British cybersecurity startup behind a unique physical network isolation solution, has announced a strategic shift to a channel-only sales model. The move will enable Goldilock to leverage the expertise and reach of channel partners to accelerate market penetration and more quickly deliver its unique and much-needed security solution to a broader customer base.

The current geopolitical climate and nature of constantly evolving cyber threats necessitate rapid adoption of advanced security solutions. Goldilock's mission-critical solutions are applicable across numerous sectors, from IT to OT and IoT environments. This breadth creates challenges in terms of scaling the sales force and ensuring deep domain expertise in every vertical. A channel-based approach allows Goldilock to tap into the extensive networks and expertise of channel partners, ensuring customers receive the tailored support they need. The Goldilock solution compliments existing technologies like firewalls, routers, and switches, offering partners a multi-layered security approach that the industry hasn’t seen before.

“Goldilock is breaking new ground with its adaptable cybersecurity” said CEO and Founder Tony Hasek at Goldilock. “Our unique and versatile solution tackles cybersecurity challenges across a wide range of industries, such as critical infrastructure, defence, and healthcare. With a channel-first approach, we are able to scale our business effectively to cater to this need and ensure comprehensive protection reaches every corner of the global market.”

To lead this new channel initiative, Goldilock has appointed Steven Brodie as its new Head of Sales and Channel. With a proven track record of building successful sales channels for industry giants like Cisco, HPE, Dell, and Juniper, Brodie brings over 25 years of IT leadership experience to Goldilock. Brodie's deep understanding of the networking space, particularly within the critical infrastructure sector, will be instrumental in expanding Goldilocks' channel partnerships, helping customers get the support they need and driving growth for the company.

“I'm thrilled to be joining Goldilock at this pivotal time,” said Steven Brodie, Head of Channel at Goldilock. “We've been working with some distributors and resellers for some time now, and we're actively recruiting more partners to join our growing network.” He adds “The channel is the most effective way for Goldilock to deliver its solutions to a wider audience. I look forward to building a strong network of partners and working together to protect infrastructure, and potentially save lives.” 

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