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Westcon-Comstor has announced a collaboration with Infoblox that creates new AWS Marketplace growth opportunities for channel partners and will drive adoption of the Infoblox portfolio.
Under the agreement, Westcon-Comstor becomes the first distributor outside the US to privately list Infoblox software products and solutions in AWS Marketplace. This enables partners to respond to changes in end-user buying behaviour and benefit from the accelerated transaction times, expanded deal sizes, higher win rates and shortened sales cycles offered by AWS Marketplace.
This partnership delivers a seamless experience for Westcon-Comstor customers. It allows for partners to transact Infoblox solutions including BloxOne and NIOS, directly in AWS Marketplace. It delivers a complete end-to-end sales journey.
Infoblox is the latest vendor to be formally announced as a participant in Westcon-Comstor’s AWS Marketplace programme, which is designed to enable partners and vendors to align to end-users’ shift to AWS Marketplace for software procurement, securing the channel’s position in the cloud marketplace economy.
The agreement between Infoblox and Westcon-Comstor covers Europe, Middle East and Africa (EMEA).
“Infoblox is a leader in networking and security, and we’re delighted to welcome them to our innovative AWS Marketplace programme,” said David Grant, CEO at Westcon-Comstor. “By providing partners with a simplified and streamlined way of transacting Infoblox products on AWS Marketplace, we’re empowering them to sell where their customers want to buy and opening the door for continued accelerated growth.”
“Our channel partners are an important part of our growth strategy, and to enable them through this collaboration with a key distribution partner like Westcon-Comstor is hugely exciting,” said Chris Millerick, VP, Global Channels & Alliances at Infoblox. “The rise of hyperscaler cloud marketplaces in recent years has been remarkable and this new aspect of our relationship with Westcon-Comstor creates a huge opportunity around AWS Marketplace for both Infoblox and our partners.”
