StorMagic strengthens channel strategy in France and Benelux with new appointment

StorMagic®, a leader in simplifying on-site virtualisation, has recently announced the appointment of Coen Jansen as Channel Sales Manager for France and the Benelux region. With an extensive career spanning over two decades in indirect sales and partner ecosystem development across Europe, Coen is set to refine StorMagic's channel strategy and fortify its partner networks in these pivotal regions.

Coen's experience is well-rooted, having previously served as a Storage and AI Partner Specialist at HPE. Additionally, his tenure at NetApp saw him occupying various commercial roles, notably in managing and evolving the partner ecosystem.

StorMagic boasts a robust presence in France, particularly in the hubs of Paris, Lyon, and Nantes, aided by longstanding local partners. In the Benelux region, the company collaborates with a network of 25 partners and leverages key distributors like Hermitage and Prianto, alongside resellers such as Resiliances, Dynamips, and Devetic.

The appointment of Coen Jansen underlines StorMagic's dedication to accelerating its expansion in these strategically important areas within Western Europe, aiming to further solidify its local distribution matrix.

As the new Channel Sales Manager, Coen is charged with defining and executing the optimal strategy for his regions. His goal is to invigorate existing partnerships and fuel sustainable growth, aligning with StorMagic's forward-looking ambitions. A crucial part of his role is identifying priority markets and empowering partners to deliver bespoke solutions that align with specific customer requirements, all while boosting StorMagic's global footprint in the industry.

"I am delighted to join an innovative company like StorMagic and intend to actively contribute to the development of the company in the strategic regions of France and Benelux by working closely with our existing and future partners," Coen Jansen.