Sophos expands commitment to the Channel

Sophos is expanding its commitment to the channel with the addition of Partner Care, a new offering in its global partner program that features a dedicated, 24x7 team of Sophos experts who handle non-sales related questions and operational support.

  • Monday, 26th February 2024 Posted 1 year ago in by Phil Alsop

The offering is designed to speed up response times for Sophos partners and Managed Service Providers (MSPs) needing assistance with administrative and operational tasks, freeing them up to focus on selling and securing their customers with Sophos’ portfolio of innovative managed services and endpoint, network, email, and cloud security solutions.

“Based on our decades of experience successfully supporting partners who sell to mid-market and small business organizations, we know that administrative and operational issues take away valuable time needed to build customers relationships, pursue prospects and close new business deals,” said Kendra Krause, senior vice president of global channels and small business sales at Sophos. “Partner Care reinforces Sophos’ longstanding strategy to be ‘channel-best,’ which is our commitment to provide partners with optimal, conflict-free revenue and profitability opportunities, curated training and support, and advanced security solutions that defend customers from data breaches, ransomware and other debilitating cyberattacks.”

Sophos Partner Care offers a single point of contact for quoting, navigating the partner portal, addressing licensing queries, Not For Resale (NFR) requests, and more. With this high level of service, partners working with small and mid-market organizations can better boost their productivity and increase profitability.

“Being busy with administration can consume a lot of time and cost, so the idea that Sophos now has a focused Partner Care program and dedicated team to handle it is unbelievably beneficial,” said Richard Wenger, account executive, Point Broadband LLC, a Sophos channel partner based in Alabama. “We are looking forward to the training and enablement of the ‘tool,’ so we can start executing right away. Every bit of time away from the sales cycle is time away from building relationships and being trusted advisors to our customers. This Sophos Partner Care program is essential to my business.”

In addition to Partner Care, Sophos is offering several enhancements to its global partner program, including an additional 5% reward on top of a deal registration discount for partners selling Sophos Managed Detection and Response (MDR). This expires March 31, 2024.

To help further partners and MSPs with their awareness of critical industry issues, Sophos provides real-time and historical threat intelligence from its Sophos X-Ops unit, a cross-functional team of more than 500 Sophos cybersecurity experts worldwide. Sophos X-Ops' intelligence helps partners and MSPs confidently address customers’ questions and concerns about the latest ransomware, vulnerabilities and attacks circulating in the news. For example, Sophos recently wrote about the return of Qakbot, after law enforcement disrupted the botnet’s infrastructure in August 2023. With Sophos’ visibility into this attack and others, partners and MSPs can be on alert for suspicious behaviors and put customers’ minds at ease because Sophos products and services have updated detections.

New EMEA distribution deal expands enterprise storage access

Posted 22 hours ago by Sophie Milburn
Hammer teams up with Nexsan to offer storage solutions across EMEA, enhancing modern data management capabilities.

CrowdStrike launches Falcon AIDR for AI security

Posted 1 day ago by Sophie Milburn
CrowdStrike unveils Falcon AIDR, a unified platform to secure AI interactions, marking a new era in enterprise AI security.
StorONE's platform meets HPE's standards, enabling organisations to efficiently leverage HPE ProLiant Gen11 servers.
Keepit partners with Ingram Micro to extend its data protection solution to French resellers and MSPs, enhancing reach and robustness.

Pioneering cloud innovation across EMEA

Posted 2 days ago by Sophie Milburn
Pax8 leads the charge in cloud innovation and partner enablement across EMEA in 2025, marked by significant growth and strategic advancements.
WatchGuard introduces a Zero Trust solution to streamline and enhance organisational security.
Keepit partners with Ingram Micro to enhance SaaS data protection in Poland, expanding reach to resellers and partners via a strengthened local...

Arrow Electronics earns prestigious AWS Partner Award

Posted 1 week ago by Aaron Sandhu
Arrow Electronics bagged the 2025 Rising Star Distributor Partner of the Year EMEA award, highlighting their momentum in AWS Distributor journey.