MSP Finance Team, known for its financial management solutions for Managed Service Providers (MSPs), is enhancing its motorsport programme from an annual event to two principal gatherings in 2026. This strategic expansion aims to address the evolving preferences of MSPs seeking more intimate, community-focused interactions.
The traditional event model is seeing a shift as MSPs increasingly desire environments conducive to authentic conversations about industry challenges over the usual lead-generation expos. As Daniel Welling, Co-founder of MSP Finance Team articulates, "These events are a place where MSPs can be honest, compare real challenges and take away practical ideas through genuine conversation. Motorsport is the backdrop that makes this possible."
The 2025 event at Brands Hatch illustrated the effectiveness of this new approach, allowing MSP leaders to openly discuss subjects ranging from pricing strategies to emerging technologies. Elliot Wilkie from Brigantia highlighted this by saying these meetups offer a perfect balance between informative sessions and the excitement of motorsport, much-needed for gaining fresh insights.
Building on its framework, the 2026 MSP calendar includes the British Touring Car Championship (BTCC) meetup at Brands Hatch on October 9, and a new summer Karting event on 16 July at Daytona Milton Keynes. Each is tailored for up to 50 MSP leaders and aims to enrich their connections and insights.
Partnering with BTCC champion Tom Ingram and the 2026 EnduroKA championship involving Welling himself, participants are guaranteed access to behind-the-scenes experiences.
The revamped programme continues to pique vendor interest, offering an avenue for securing lasting relationships over mere transactional engagements. This year, sponsors will enjoy the benefits of premium motorsport branding and a series of comprehensive digital campaigns.
In addition, content partners gain visibility through branding opportunities at BTCC and EnduroKA events, strengthened by coverage on LinkedIn and YouTube. BTCC’s far-reaching impact, with millions of viewers and extensive media coverage, assures exposure for partnering brands.
MSP Finance Team's expanded events initiative is set to foster a thriving, genuine community space, drawing in MSPs eager to exchange experiences and collaborate amid an exciting motorsport backdrop.
