TNS expands branded calling solutions

Transaction Network Services (TNS), a market leader in call analytics and robocall mitigation, will unveil its full suite of branded calling solutions for channel partners – including Enterprise Authentication and Spoof Protection – at the Channel Partners Conference & Expo in Las Vegas, NV, from March 24 to 27, 2025.

For the first time, Technology Service Distributors (TSDs) and their community partners will be able to deliver to business customers TNS’ proven, secure branded calling offering and to augment their suite of inbound customer engagement tools with a comprehensive outbound voice communications suite that unlocks new revenue opportunities and protects customers from scammers and spammers.

TNS’ Enterprise Product Suite is used by more than 5,800 businesses to provide brand information on over 1.8 million telephone numbers. Last year alone, TNS delivered more than 1 billion branded calls and helped block or label more than three million spoofed calls.

“We are thrilled to demonstrate the market-leading capabilities of the TNS Enterprise Product Suite at the 2025 Channel Partners Conference & Expo,” said Maurie Munro, Vice President of Enterprise Sales, TNS Communications Market. “Channel partners are now uniquely positioned to modernize outbound engagement strategies beyond existing CCaaS and CPaaS platforms to address a growing enterprise pain point – the erosion of trust in the voice channel and its negative impact on customer engagement, brand reputation, and companies’ bottom line.”

TNS’ Enterprise Product Suite helps improve the customer experience, increase conversion rates and call durations and protect customers from scam and nuisance robocalls. The Suite is comprised of four key components empowering TSDs, their agents, MSPs, resellers and integrators, SBC providers and other partners to differentiate their offering in a highly competitive market:

● Enterprise Authentication uses TNS’ zero-trust framework to verify calls in real-time, enabling an enterprise’s brand name and rich call content to be delivered only on authenticated calls, while other unverified calls are marked as spam to warn customers. ● Spoof Protection leverages TNS’ zero-trust framework to ensure only legitimate calls are delivered to customers and spoofed calls are blocked so they never reach customers.

● Branded Calling allows businesses to display their brand name and logo on incoming call screens. By presenting call recipients with rich call information, customers are more likely to trust the voice channel. This transparency leads to

higher answer rates, mitigating Americans’ concerns about answering unwanted robocalls.

● TN Insights is an innovative reporting tool that provides in-depth intelligence, giving enterprises critical insights to improve their calling practices and help increase customer engagement.

Munro adds: “TNS' Enterprise Branded Calling Suite provides businesses with a comprehensive view of their calling operations. Each enterprise telephone number has a reputation score attached to it. With our solutions, TSDs, their agents and all channel partners can enhance their phone number’s reputation score and reduce the risk of being labeled as spam.”

With unmatched relationships with hundreds of telecommunications service providers, TNS branded calling solutions are driven by advanced data analytics that are deployed across over 120 carriers today in the US. After being deployed last year by a major national bank following a large-scale phishing attack, TNS Enterprise Product Suite blocked more than 130,000 calls within the first few months. By the third month of using these call authentication solutions, the bank’s call durations had increased by 13%.