BLOG

Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners at Alteryx

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BLOG

Reactive IT is Over: Why Predictive IT Management Is the Future

By Leigh-Ann Weatherley, Business Unit Director, Digital Platform Services at Sopra Steria

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BLOG

The Changing Face of Data Protection: Why Data Breach Monitoring Matters

By Martin Hodgson, Director of Sales EMEA at Paessler GmbH.

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VIDEO

Unlocking more personalised customer experiences with AI, RCS, and integrated omnichannel strategies

Sophie Cheng, Sinch’s SVP of Product Marketing, discusses the findings of the company’s recent report, the state of customer communications, which explores how brands are adapting their engagement strategies as customer expectations rise, and AI adoption accelerates globally. She explains that the businesses that lead are putting the customer at the heart of their communication strategies, letting them choose how and where they want to connect and using AI, and channels like RCS, to make...

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VIDEO

DEI matters more than ever - in the IT industry and beyond

Liz Blackman, Chief Marketing Officer at Avantra, discusses the continuing importance of DEI, despite some recent ‘push back’, explaining the importance of women's perspectives in creating balanced leadership teams, how diverse viewpoints lead to better solutions and innovation in technology, the responsibility of current women leaders in challenging stereotypes for future generations and some practical approaches to creating more equitable environments in male-dominated industries.

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Latest Video

Stephane Zantain on Customer Engagement

Stephane Zantain, Head of Customer Engagement, Europe, at Capgemini Invent, explains why customer engagement depends on being able to recreate one-to-one relationships despite complex touchpoints.

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