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Unlocking more personalised customer experiences with AI, RCS, and integrated omnichannel strategies

Sophie Cheng, Sinch’s SVP of Product Marketing, discusses the findings of the company’s recent report, the state of customer communications, which explores how brands are adapting their engagement strategies as customer expectations rise, and AI adoption accelerates globally. She explains that the businesses that lead are putting the customer at the heart of their communication strategies, letting them choose how and where they want to connect and using AI, and channels like RCS, to make every interaction smarter, faster, and more meaningful.

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NEWS
Unlocking more personalised customer experiences with AI, RCS, and integrated omni-channel strategies

Sophie Cheng, Sinch’s SVP of Product Marketing, discusses the findings of the company’s recent report, the state of customer communications, which explores how brands are adapting their engagement strategies as customer expectations rise, and AI adoption accelerates globally. She explains that the businesses that lead are putting the customer at the heart of their communication strategies, letting them choose how and where they want to connect and using AI, and channels like RCS, to make every interaction smarter, faster, and more meaningful.

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NEWS
Enabling high performance deep learning applications on edge devices

Avi Baum, CTO at Hailo, discusses why AI infrastructure needs are already shifting from centralized to edge, how telcos can evolve and future-proof their business to keep up with that transition, and what’s driving demand for AI at the network edge. Avi also talks through the company’s technology portfolio, including the Hailo-10H, its second-generation AI accelerator featuring powerful generative AI capabilities.

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Transformation drivers which can deliver for the channel

Rakesh Parbhoo, Executive Vice President Middle East and Africa at Westcon-Comstor, outlines how the company is marking its 40th birthday by sharing key channel trends and a future-ready vision. Hybrid IT, cybersecurity, AI, data orchestration, cloud, networks and SMBs all feature in terms of opportunities for a future-ready IT channel.

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Breach silence, attack surface reduction and AI threats top security agenda

Nicholas Jackson, Director of Cyber Security Services at Bitdefender, discusses the company’s recent 2025 Cybersecurity Assessment Report, explain that businesses face mounting challenges and pressures as the attack surface expands and becomes harder to defend - from hardening environments and optimising security solutions to navigating regulatory compliance and retaining skilled professionals. He explains that organisations must adopt modern security strategies that address a new reality where adversaries use AI to exploit vulnerabilities, sharpen social engineering, and accelerate the speed of attacks.

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NEWS
Breach silence, attack surface reduction, and AI threats top security agenda

Nicholas Jackson, Director of Cyber Security Services at Bitdefender, discusses the company’s recent 2025 Cybersecurity Assessment Report, explain that businesses face mounting challenges and pressures as the attack surface expands and becomes harder to defend - from hardening environments and optimising security solutions to navigating regulatory compliance and retaining skilled professionals. He explains that organisations must adopt modern security strategies that address a new reality where adversaries use AI to exploit vulnerabilities, sharpen social engineering, and accelerate the speed of attacks.

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Unlocking the power of Industrial AI

Michelle Buckingham, VP of Channel at IFS, discusses the company’s recent acquisition of TheLoops and its recent collaboration with TomTom before explaining how IFS is building a digital-first partner ecosystem, enabling channel partners to deliver AI-driven customer value.

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Collaboration, the thinking factory and digital transformation

Francisco Almada Lobo, Chief Executive Officer and Co-founder and Jeff Winter, Vice President, Business Strategy, both at Critical Manufacturing, provide some great insights as to the themes covered at the company’s recent MES and Industry 4.0 International Summit – with AI front and centre, alongside the introduction of the ‘thinking factory’ concept, software-defined manufacturing, the importance of unified data strategies and modern architectures and perhaps the key message: collaboration is key when it comes to digital transformation.

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Overcoming complexity - the global payments platform opportunity

Gina Archbold, Channel Business Manager at BlueSnap, provides an update on the company’s Partner Program - explaining how the BlueSnap global payment orchestration platform provides an integrated, single solution to address the intricacies of global payments as many end users continue to struggle with multiple, legacy solutions. With BlueSnap’s comprehensive support, the ultimate objective is to enable the channel to become global payment experts.

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AI disconnect between security leaders and practitioners

Steve Wilson, Chief AI and Product Officer at Exabeam, discusses the company’s recent report, From Hype to Help: How AI Is (Really) Transforming Cybersecurity in 2025, explaining that there’s no shortage of AI hype in cybersecurity — but ask the people actually using the tools, and the story falls apart. Analysts are stuck managing tools that promise autonomy but constantly need tuning and supervision. Agentic AI flips that script — it doesn’t wait for instructions, it takes action, cuts through the noise, and moves investigations forward without dragging teams down.”

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Looking to the future of storage

Eric Herzog, Chief Marketing Officer at Infinidat, shares his future predictions about enterprise storage that CTOs should take into consideration and also advises as to what enterprises should be thinking about now to protect themselves in five years’ time.

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Storage as a green IT enabler

Eric Herzog, Chief Marketing Officer at Infinidat, explains how storage can improve an enterprise’s environmental footprint.

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News

Belden expands its portfolio with new products and enhancements to strengthen IT/OT networks, aiming to improve efficiency and security across industries.
Ellis releases its latest Environmental Product Declaration for polymer cable cleats, emphasising sustainability and transparency in the data centre sector.
Jones Weatherproofing has launched a best practice pledge for data centre weatherproofing projects and is encouraging other specialist contractors to outline their own commitments to quality and performance.
SentinelOne’s new AI-driven automated investigations aim to enhance security operations by providing instant threat responses, seeking to empower analysts and optimising efficiency.

Expert Opinions

Companies have thrown serious money at AI, but for finance and compliance teams, the most critical information is still locked away in documents that AI systems cannot read or make sense of. This perspective...
Attributed to Anthony Lobretto, Senior Vice President, Connectivity Services, 11:11 Systems
Compare automated vs manual API testing — pros, cons, tools, and use cases. Learn when to choose each approach and how to combine them for better results.
By Adhum Carter Wolde-Lule, Director at Prism Power Group – a leading provider of electrical switchgear, critical power infrastructure and modular edge solutions.